Examining consumers' willingness to buy in chinese online market

Journal of Computers

Volumn 5, Issue 5, 2010, Pages 815-824

  Chen, Shouming ^a   Li, Jie ^a  

^a TONGJI UNIVERSITY   (China)

Author keywords

e commerce; SEM; Willingness to buy

Indexed keywords

E-COMMERCE; EASE OF USE; EMPIRICAL MODELING; ONLINE MARKETS; PERCEIVED RISK; PRIVACY INFORMATION; SEM; STRUCTURAL EQUATION MODELS; SYSTEM ASSURANCE;

ELECTRONIC COMMERCE;

EID: 78651586025     PISSN: 1796203X     EISSN: None     Source Type: Journal    
DOI: 10.4304/jcp.5.5.815-824     Document Type: Article

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