Organisational, technical and data quality factors in CRM adoption - SMEs perspective

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 376-383

  Alshawi, Sarmad ^a   Missi, Farouk ^a   Irani, Zahir ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Adoption; CRM; Data quality; Factors; SME

Indexed keywords

EID: 79952490260     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.006     Document Type: Article

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