The theory of attractive quality and experience offerings

The TQM Journal

Volumn 23, Issue 2, 2011, Pages 111-127

  Högström, Claes ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Consumer behaviour; Customer satisfaction; Perception; Quality

Indexed keywords

CONSUMER BEHAVIOUR; DESIGN/METHODOLOGY/APPROACH; EVALUATION RULES; IMPORTANCE RATING; KANO MODEL; PERCEPTION; QUALITATIVE INTERVIEWS; QUALITY; QUANTITATIVE APPROACH; SERVICE MARKETING; SURVEY INSTRUMENTS;

SALES; SURVEYS;

CUSTOMER SATISFACTION;

EID: 79952431210     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/17542731111110195     Document Type: Article

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