Global marketing communications and strategic regionalism

Globalizations

Volumn 8, Issue 1, 2011, Pages 1-15

  Wilken, Rowan ^a   Sinclair, John ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Adaptation; Advertising; Coca cola; Colgate palmolive; Globalization; Glocalization; Localization; Marketing communications; Mcdonald's; Region; Regionalization; Standardization; Strategic regionalism

Indexed keywords

EID: 79952370149     PISSN: 14747731     EISSN: 1474774X     Source Type: Journal    
DOI: 10.1080/14747731.2011.544189     Document Type: Article

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