Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate

Continuum

Volumn 23, Issue 2, 2009, Pages 147-157

  Sinclair, John ^a   Wilken, Rowan ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958115886     PISSN: 10304312     EISSN: 14693666     Source Type: Journal    
DOI: 10.1080/10304310802710496     Document Type: Review

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