The association between process and program advertising standardization: An illustration of U.S. multinationals operating in India

Advances in International Marketing

Volumn 12, Issue , 2002, Pages 67-83

  Chandra, Aruna ^a   Griffith, David A ^a   Ryans Jr , John K ^a  

^a NONE

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EID: 35449002044     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Article

References (53)