Product development team stability and new product advantage: The role of decision-making processes

Journal of Marketing

Volumn 75, Issue 1, 2011, Pages 96-108

  Slotegraaf, Rebecca J ^b   Atuahene Gima, Kwaku ^a  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^b NONE

Author keywords

Decision making; New product development; Stability; Teams

Indexed keywords

EID: 79952357030     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.1.96     Document Type: Article

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