Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk

Qualitative Market Research: An International Journal

Volumn 2, Issue 2, 1999, Pages 103-110

  Ali, Haider ^a   Birley, Sue ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Consumer behaviour; Consumer's risk; Entrepreneurs; Qualitative techniques; Risk management; Start ups

Indexed keywords

EID: 84986085507     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910270016     Document Type: Article

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