The empirical study of CRM: Consumer-company identification and purchase intention in the direct selling industry

International Journal of Commerce and Management

Volumn 17, Issue 3, 2008, Pages 194-210

  Wu, Wann Yih ^a   Tsai, Cheng Hung ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Corporate identity; Customer relations; Direct selling; Taiwan

Indexed keywords

EID: 79951752096     PISSN: 10569219     EISSN: 17588529     Source Type: Journal    
DOI: 10.1108/10569210710833617     Document Type: Article

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