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Volumn 40, Issue 2, 2011, Pages 199-201

On looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"

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EID: 79951555234     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.031     Document Type: Article
Times cited : (15)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.