The perils of behavior-based personalization

Marketing Science

Volumn 30, Issue 1, 2011, Pages 170-186

  Zhang, Juanjuan ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Behavior based personalization; Behavior based price discrimination; Competition; Customer relationship management; Endogenous information generation; Revealed preference; Segmentation; Targeting

Indexed keywords

EID: 79751472842     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0607     Document Type: Article

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