Using an ANN-approach for analyzing focus groups

Qualitative Market Research: An International Journal

Volumn 4, Issue 2, 2001, Pages 100-112

  Schmidt, Marcus ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Market research; Multivariate analysis; Neural networks; Qualitative techniques

Indexed keywords

EID: 84986031640     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110388590     Document Type: Article

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