The role of product reviews on mobile devices for in-store purchases: Consumers' usage intentions, costs and store preferences

International Journal of Internet Marketing and Advertising

Volumn 6, Issue 3, 2011, Pages 226-243

  Kowatsch, Tobias ^a   Maass, Wolfgang ^a,b   Fleisch, Elgar ^a,c  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b FURTWANGEN UNIVERSITY   (Germany)

^c ETH ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251530196     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2011.038237     Document Type: Review

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