Business model scenarios in mobile advertising

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 3, 2006, Pages 254-270

  Komulainen, Hanna ^a   Mainela, Tuija ^a   Sinisalo, Jaakko ^a   Tähtinen, Jaana ^a   Ulkuniemi, Pauliina ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Advertising business; Mobile advertising (m advertising); Network business models; Scenario building; Software business

Indexed keywords

EID: 33749607780     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2006.010739     Document Type: Article

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