Storytelling research on international visitors: Interpreting own experiences in Tokyo

Qualitative Market Research

Volumn 14, Issue 1, 2011, Pages 27-54

  Martin, Drew ^a   Woodside, Arch G ^b  

^a UNIVERSITY OF HAWAII AT HILO   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Consumer behaviour; Japan; Storytelling; Tourism

Indexed keywords

EID: 78651415628     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111099319     Document Type: Article

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