Entry mode choice in the internationalisation of the hotel industry: A holistic approach

Service Industries Journal

Volumn 31, Issue 1, 2011, Pages 107-122

  León Darder, Fidel ^a   Villar García, Cristina ^a   Pla Barber, José ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Entry modes; Hotel chains; Internationalisation; Services

Indexed keywords

EMPIRICAL ANALYSIS; GLOBALIZATION; HOLISTIC APPROACH; MARKET CONDITIONS; SERVICE SECTOR;

EID: 78651085077     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2010.485198     Document Type: Article

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