Global brand expansion: How to select a market entry strategy

Cornell Hotel and Restaurant Administration Quarterly

Volumn 48, Issue 1, 2007, Pages 13-27

  Dev, Chekitan S ^a   Brown, James R ^b   Zhou, Kevin Zheng ^c  

^a and Design   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Franchise systems; Hotel management; International hotel expansion; Marketing

Indexed keywords

EID: 33846522411     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/0010880406294472     Document Type: Article

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