The rebuilt marketing machine

Business Horizons

Volumn 48, Issue 5, 2005, Pages 409-420

  Crittenden, Victoria L ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Cross functional; Implementation; Marketing; Strategy

Indexed keywords

EID: 22544483225     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2005.02.007     Document Type: Article

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