Impulse buying: A literature review

Global Business Review

Volumn 12, Issue 1, 2011, Pages 145-157

  Kalla, Supriya M ^a   Arora, A P ^a  

^a MANAGEMENT DEVELOPMENT INSTITUTE   (India)

Author keywords

Impulse; impulse buying

Indexed keywords

EID: 78650459034     PISSN: 09721509     EISSN: 09730664     Source Type: Journal    
DOI: 10.1177/097215091001200109     Document Type: Review

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