The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

International Journal of Consumer Studies

Volumn 33, Issue 3, 2009, Pages 274-284

  Liao, Shu Ling ^a   Shen, Yung Cheng ^a   Chu, Chia Hsien ^a  

^a YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Consumer traits; Product appeal; Pure impulse buying; Reminder impulse buying; Sales promotion strategy

Indexed keywords

EID: 78650481659     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00770.x     Document Type: Article

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