Exploring the valence-framing effect: Negative framing enhances attitude strength

Political Psychology

Volumn 32, Issue 1, 2011, Pages 59-80

  Bizer, George Y ^a   Larsen, Jeff T ^b   Petty, Richard E ^c  

^a UNION COLLEGE   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c OHIO STATE UNIVERSITY   (United States)

Author keywords

Attitude strength; Attitude behavior correspondence; Attitudes; Certainty; Framing

Indexed keywords

EID: 78650319451     PISSN: 0162895X     EISSN: 14679221     Source Type: Journal    
DOI: 10.1111/j.1467-9221.2010.00795.x     Document Type: Article

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