Moving from product-based to service-based business strategies: Services categorisation schemes for the automotive industry

International Journal of Quality and Reliability Management

Volumn 28, Issue 1, 2011, Pages 62-94

  Godlevskaja, Olga ^a   van Iwaarden, Jos ^a   van der Wiele, Ton ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Automotive industry; Management strategy; Services

Indexed keywords

EID: 78650271955     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656711111097553     Document Type: Article

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