Influence of viewing context on the determinants of attitude toward the ad and the brand

Journal of Business Research

Volumn 45, Issue 1, 1999, Pages 47-58

  Coulter, Keith S ^b   Punj, Girish ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033130485     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00027-7     Document Type: Article

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