Factors driving website success - the key role of internet customisation and the influence of website design quality and internet marketing strategy

Total Quality Management and Business Excellence

Volumn 21, Issue 11, 2010, Pages 1141-1159

  Fan, Wei Shang ^a   Tsai, Ming Chun ^b,c  

^a NANHUA UNIVERSITY   (Taiwan)

^b LING TUNG UNIVERSITY   (Taiwan)

^c FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Internet Customisation; Internet Marketing Strategy; Website Design Quality; Website Success

Indexed keywords

EID: 78649516372     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2010.529335     Document Type: Article

References (47)

1. Anderson, J.C., & Gerbing, D.W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
2. Ansari, A., & Mela, C.F. (2003). E-customization. Journal of Marketing Research, 41(4), 131-146.
3. Armstrong, G., & Kotler, P. (2000). Marketing: An introduction, 5th ed. Upper Saddle River, NJ: Prentice Hall.
4. Baron, R.M., & Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
5. Burke, R.R. (1997). Virtual shopping: Breakthrough in marketing research. Harvard Business Review, 74 (March-April), 120-131.
6. Caruana, A., Pitt, L., & Berthon, P.R. (1999). Excellence-market l: Some consequences for firm. Journal of Business Research, 44(1), 5-15.
7. Chan, H.N., & Ellis, P. (1998). Market orientation and business performance: Some evidence from Hong Kong. International Marketing Review, 15(2), 119-139.
8. Choudhury, V., & Sampler, J.L. (1997). Information specificity and environment scanning: An economic perspective. MIS Quarterly, 25-53.
9. DeLone, W.H., & McLean, E.R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-92.
10. DeLone, W.H., & McLean, E.R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, (19), 9-30.
11. Dutta, S., Kwan, S., & Segev, A. (1998). Business transformation in electronic commerce: A study of sectoral and regional trends. Europe Management Journal, (16), 5.
12. Fang, X., & Salvendy, G. (2003). Customer-centered rules for design of e-commerce Web sites. Communications of the ACM, 46(12), 332-336.
13. Frutos, J.D., & Borenstein, D. (2004). A framework to customer-company interaction in mass customization environment. Computers in Industry, 54(2), 115-136.
14. Hair, J.F., Anderson, R.E., Tatham, R.L., & Black, W.C. (1998). Multivariate data analysis, 5th ed. Englewood Cliffs, NJ: Prentice-Hall International, Inc.
15. Han, J.K., Kim, N., & Srivastava, R.K. (1998). Market orientation and organization and organizational performance: Is innovation a missing link? Journal of Marketing, 62(October), 30-45.
16. Hoffman, D.L., & Novak, T.P. (1996). Marketing in hypermedia computer-mediated environment: Conceptual foundations. Journal of Marketing, 60(3), 50-68.
17. Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37,449-462.
18. Homburg, C., Hoyer, W.D., & Fassnacht, M. (2002). Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes. Journal of Marketing, 66(4),86-101.
19. Huizingh, E. (2000). The content and design of web sites: An empirical study. Information and Management, 37(3), 123-134.
20. Hult, G.T.M., & Ketchen, D.J. (2001). Does market orientation matter? A test on the relationship between positional advantage performance. Strategic Management Journal, 22(9), 899-906.
21. Hunt, S.D., & Morgan, R.M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(April), 1-15.
22. InsightXplorer. (2006a). Shopping/Auction Website Brand Impression Survey. Retrieved from http://www.insightxplorer.com/news/news_11_13_06.html.
23. InsightXplorer. (2006a). Taiwan Internet Auction Platform Use Behavior Survey. Retrieved from http://www.insightxplorer.com/news/news_12_20_06.html.
24. Janal, D.S. (1995). Online marketing handbook-how to sell, advertise, publicize, and promote your product and services on Internet and commercial online systems. New York: Van Nostrand Reinhold.
25. Kalakota, R., & Whinston, A.B. (1996). Frontiers of electronic commerce. Reading, MA: Addison-Wesley Company.
26. Keeney, R.L. (1999). The value of Internet commerce to the customer. Management Science, 45, 533-542.
27. Kiang, M.Y., Raghu, T.S., & Huei-Min Shang, K. (2000). Marketing on the Internet: Who can benefit from an online marketing approach? Decision Support System, 27, 383-393.
28. Kohli, A.K., & Jaworski, B.J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.
29. Kohli, A.K., Jaworski, B.J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467-477.
30. Kotler, P. (2003). Marketing management, 11th ed. Upper Saddle River, NJ: Prentice-Hall, Inc.
31. Krauss, M. (1998). How the web is changing the customers. Marketing News, 32(10), p. 10.
32. Lee, Y., & Kozar, A.K. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. Decision Support Systems, 42, 1383-1401.
33. Liu, C., & Arnett, K.P. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information Management, 38(1), 23-33.
34. Matsuno, K., & Mentzer, J.T. (2000). The effects of strategy type on the market orientation-performance relationship. Journal of Marketing, 64(4), 1-16.
35. Min, S., & Keebler, (2002). An internet-mediated market orientation (IMO): Building a theory. Journal of Marketing Theory and Practice, 10(2), 1-11.
36. Narver, J.C., & Slater, J.S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
37. Newman, M., & Landay, J. (2000). Sitemaps, storyboards, and specifications: A sketch of web site design practice. ACM, 263-274.
38. Pasa, M., & Shugan, S.M. (1996). The value of marketing expertise. Management Science, 42(3), 370-388.
39. Rocks, D. (2000). Dell's second web revolution. Business Week, September 18, 62-63.
40. Ruekert, R.W. (1992). Developing a market orientation: An organizational strategy perspective, International Journal of Research in Marketing, 9(January), 225-245.
41. Seybold, P.B. (1998). Customers com. New York: Random House.
42. Singh, S., & Ranchhod, A. (2004). Market orientation and customer satisfaction: Evidence from british machine tool industry. Industrial Marketing Management, 33(2), 135-144.
43. Srinivasan, S.S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78, 41-50.
44. Szymanski, D.M., & Hise, T.R. (2000). E-satisfaction: A initial examination. Journal of Retailing, 76(3),309-322.
45. Torkzadeh, G., & Dhillon, G. (2002). Measuring Factors that influence the success of Internet commerce. Information Systems Research, 13, 187-204.
46. Vassos, T. (1996). Strategic Internet marketing (pp. 79-97). Indianapolis, IN: Macmillan Computer Publishing Inc.
47. Wu, J.J. (2004). Influence of market orientation and strategy on travel industry performance: an empirical study of e-commerce in Taiwan. Tourism Management, 25, 357-365.