The value of marketing expertise

Management Science

Volumn 42, Issue 3, 1996, Pages 370-388

  Paşa, Mehmet ^a   Shugan, Steven M ^a  

^a NONE

Author keywords

Decision Analysis; Expertise; Marketing; Value

Indexed keywords

EID: 0000792546     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.42.3.370     Document Type: Article

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