Influence of market orientation and strategy on travel industry performance: An empirical study of e-commerce in Taiwan

Tourism Management

Volumn 25, Issue 3, 2004, Pages 357-365

  Wu, Jyh Jeng ^a  

^a PROVIDENCE UNIVERSITY   (Taiwan)

Author keywords

Electronic commerce; Market orientation; Marketing influence; Strategy

Indexed keywords

E-COMMERCE; INDUSTRIAL PERFORMANCE; STRATEGIC APPROACH; TOURISM MARKET;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 2342639045     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/S0261-5177(03)00144-4     Document Type: Article

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