Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect

Psychology and Marketing

Volumn 27, Issue 12, 2010, Pages 1075-1100

  Yoon, Sukki ^a   Vargas, Patrick T ^b  

^a BRYANT UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78149365709     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20374     Document Type: Article

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