Investigating the strategic influence of customer and employee satisfaction on firm financial performance

Marketing Science

Volumn 29, Issue 5, 2010, Pages 895-908

  Dotson, Jeffrey P ^a   Allenby, Greg M ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Employee satisfaction; Endogeneity; Resource allocation

Indexed keywords

EID: 77958617602     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0584     Document Type: Article

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