Towards customer knowledge relationship management: Integrating knowledge management and customer relationship management process

Journal of Information and Knowledge Management

Volumn 7, Issue 3, 2008, Pages 145-157

  Alryalat, Haroun ^a   Al Hawari, Samer ^b  

^a Arab Academy for Banking and Financial Sciences Jordan   (Jordan)

^b APPLIED SCIENCE PRIVATE UNIVERSITY   (Jordan)

Author keywords

customer acquisitions; customer expansion; customer retention; knowledge application; Knowledge capture; knowledge creation

Indexed keywords

EID: 77957590103     PISSN: 02196492     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219649208002020     Document Type: Article

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