Consumer behaviour of the base of the pyramid market in Brazil

Greener Management International

Volumn , Issue 56, 2007, Pages 11-23

  Barki, Edgard ^a   Parente, Juracy ^a  

^a FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957577835     PISSN: 09669671     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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