Opinion leaders as a segment for marketing communications

Marketing Intelligence & Planning

Volumn 19, Issue 5, 2001, Pages 302-308

  Chaney, Isabella M ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Market segmentation; Marketing; Wine and spirits

Indexed keywords

EID: 84986149582     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005647     Document Type: Article

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