Trust as a mediator of channel power

Journal of Marketing Channels

Volumn 11, Issue 2-3, 2004, Pages 77-102

  Duarte, Margarida ^a   Davies, Gary ^b  

^a UNIVERSITY OF LISBON   (Portugal)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Channel trust; Conflict; Power; Power asymmetry; Satisfaction

Indexed keywords

EID: 33645946741     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v11n02_05     Document Type: Article

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