Mimicking vs. counter-programming strategies for television programs

Information Economics and Policy

Volumn 15, Issue 1, 2003, Pages 35-54

  Bourreau, Marc ^a  

^a TELECOM PARISTECH   (France)

Author keywords

Differentiation; Program competition; Television

Indexed keywords

COSTS; ELECTRONICS INDUSTRY; MARKETING;

TELEVISION PROGRAMS;

TELEVISION BROADCASTING;

QUALITY CONTROL; STRATEGIC APPROACH; TELEVISION;

EID: 0037355798     PISSN: 01676245     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-6245(02)00071-9     Document Type: Article

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