Does advertising lower the price of newspapers to consumers? A theoretical appraisal

Economics Letters

Volumn 87, Issue 1, 2005, Pages 127-134

  Gabszewicz, Jean J ^a   Laussel, Didier ^b   Sonnac, Nathalie ^c  

^a UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

^b Centre National de la Recherche Scientifique   (France)

^c CREST   (France)

Author keywords

Media; Network effects; Press industry

Indexed keywords

EID: 14944373955     PISSN: 01651765     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.econlet.2004.06.024     Document Type: Article

References (7)

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2. Genesove, D., 2000. Why are there so few (and fewer and fewer) two-newspaper towns? Mimeo. Hebrew University of Jerusalem, NBER and CEPR.
3. S. Kaitatzi-Whitlock Pluralism and media concentration in Europe Eur. J. Commun. 11 4 1996 453-483
4. Le Floch, P., 1997. Economie de la presse quotidienne régionale: déterminants et conséquences de la concentration. L'Harmattan-SPQR.
5. J.-C. Rochet J. Tirole Platform competition in two-sided markets J. Assoc. Eur. Econ. 1 2003 990-1029
6. L. Soley Does advertising lower the price of newspaper to consumers? Journal. Q. 66 4 1989 801-806 (winter)
7. L. Soley R. Kirshahan Does advertising subsidize consumer magazine prices? J. Advert. 16 1987 3