Global branding

The SAGE Handbook of International Marketing

Volumn , Issue , 2009, Pages 346-360

  Roberts, John ^a   Cayla, Julien ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956576742     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9780857021007.n17     Document Type: Chapter

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