Identifying and interpreting market segments using conjoint analysis

Food Quality and Preference

Volumn 12, Issue 2, 2001, Pages 133-143

  Næs, Tormod ^a   Kubberød, Elin ^a   Sivertsen, Hanne ^a  

^a NORWEGIAN FOOD RESEARCH INSTITUTE   (Norway)

Author keywords

ANOVA; Conjoint analysis; Fuzzy clustering; Regression; Segmentation

Indexed keywords

EID: 18044399412     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0950-3293(00)00039-2     Document Type: Article

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