The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?

Journal of Health Communication

Volumn 12, Issue 7, 2007, Pages 645-649

  Latimer, Amy E ^a   Salovey, Peter ^b   Rothman, Alexander J ^c  

^a QUEEN S UNIVERSITY   (Canada)

^b YALE UNIVERSITY   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HEALTH BEHAVIOR; PRIORITY JOURNAL; PROPHYLAXIS; REVIEW;

HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; MOTIVATION; PATIENT COMPLIANCE; PERSUASIVE COMMUNICATION; PRIMARY PREVENTION; SOCIAL MARKETING;

EID: 35348883226     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730701619695     Document Type: Review

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