Treat your customers as equals! Fostering customer collaboration through social media

International Journal of Electronic Marketing and Retailing

Volumn 3, Issue 3, 2010, Pages 221-240

  Ellonen, Hanna Kaisa ^a   Kosonen, Miia ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Blogs; Customer collaboration; Discussion forums; Relationship marketing; Social media; VCE; Virtual customer environments; Web 2.0; Wikis

Indexed keywords

EID: 77956036460     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2010.034830     Document Type: Article

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