Characterizing commercial intent

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2009, Pages 67-76

  Ashkan, Azin ^a   Clarke, Charles L A ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Clickthrough; Evaluation; Query intent; Sponsored search

Indexed keywords

CLICKTHROUGH DATA; QUERY STRING; SEARCH ENGINE RESULTS; SEARCH RESULTS; USER SATISFACTION;

INFORMATION RETRIEVAL; ONTOLOGY; SEARCH ENGINES; WORLD WIDE WEB;

KNOWLEDGE MANAGEMENT;

EID: 74549208581     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1645953.1645965     Document Type: Conference Paper

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