Term-based commercial intent analysis

Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009

Volumn , Issue , 2009, Pages 800-801

  Ashkan, Azin ^a   Clarke, Charles L A ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Ad targeting; Clickthrough; Query intent; Query log

Indexed keywords

CLICK RATES; INTENT ANALYSIS; PROBABILISTIC MODELS; QUERY LOGS; QUERY TERMS;

INFORMATION RETRIEVAL;

INFORMATION SERVICES;

EID: 72449204183     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1571941.1572135     Document Type: Conference Paper

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