To swing or not to swing: Learning when (not) to advertise

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2008, Pages 1003-1012

  Broder, Andrei ^a   Ciaramita, Massimiliano ^b   Fontoura, Marcus ^c   Gabrilovich, Evgeniy ^a   Josifovski, Vanja ^a   Metzler, Donald ^a   Murdock, Vanessa ^b   Plachouras, Vassilis ^b  

^a YAHOO RESEARCH   (United States)

^b YAHOO RESEARCH   (Spain)

^c PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Ad selection; Result quality prediction; Web advertising

Indexed keywords

AD SELECTION; DECISION PROBLEMS; ECONOMIC BENEFITS; EXPERIMENTAL EVALUATION; EXTERNAL KNOWLEDGE; MACHINE-LEARNING; RESULT QUALITY PREDICTION; SEARCH PROBLEM; THRESHOLDING; USER'S INTEREST; WEB ADVERTISING;

INFORMATION RETRIEVAL SYSTEMS; INFORMATION SERVICES; KNOWLEDGE MANAGEMENT;

INFORMATION RETRIEVAL;

EID: 70349242262     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1458082.1458216     Document Type: Conference Paper

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