Optimal marketing strategy: A decision-making with ANP and TOPSIS

International Journal of Production Economics

Volumn 127, Issue 1, 2010, Pages 190-196

  Wu, Cheng Shiung ^a   Lin, Chin Tsai ^b   Lee, Chuan ^c  

^a CHIA NAN UNIVERSITY OF PHARMACY AND SCIENCE   (Taiwan)

^b YUANPEI UNIVERSITY   (Taiwan)

^c MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

ANP; Marketing strategy; MCDM; TOPSIS

Indexed keywords

ANALYTIC NETWORK PROCESS; COMPETITIVE ADVANTAGE; DECISION SUPPORT FRAMEWORK; IDEAL SOLUTIONS; MARKETING STRATEGY; MULTICRITERIA DECISION-MAKING; PRACTICAL IMPLEMENTATION;

COMPETITION; DECISION MAKING; DECISION SUPPORT SYSTEMS; STRATEGIC PLANNING;

MARKETING;

EID: 77955468558     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.05.013     Document Type: Article

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