The assimilation of computer-aided marketing activities

Information and Management

Volumn 38, Issue 7, 2001, Pages 437-447

  Stone, Robert W ^a   Good, David J ^b  

^a UNIVERSITY OF IDAHO   (United States)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Information systems; Marketing and information systems; Strategy and information systems

Indexed keywords

EID: 0035427613     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-7206(00)00080-X     Document Type: Article

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