Optimizing a marketing expert decision process for the private hotel

Expert Systems with Applications

Volumn 36, Issue 3 PART 1, 2009, Pages 5613-5619

  Lin, Chin Tsai ^a   Lee, Chuan ^a   Wu, Cheng Shiung ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Fuzzy analytic network process (fuzzy ANP); Marketing expert decision process; Multiple criteria decision making (MCDM); Private hotel

Indexed keywords

COMMERCE; COMPETITION; DECISION MAKING; DECISION THEORY; FUZZY LOGIC; STRATEGIC PLANNING;

COMPETITIVE ADVANTAGE; DECISION MAKING PROCESS; DECISION PROCESS; FUZZY ANALYTIC NETWORK PROCESSES (FUZZY ANP); MARKETING STRATEGY; MULTIPLE CRITERIA DECISION MAKING; MULTIPLE CRITERIA DECISION-MAKING PROBLEMS; RESOURCES AND CAPABILITIES;

MARKETING;

EID: 58349098547     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.06.113     Document Type: Article

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