Market-oriented culture, knowledgerelated resources, reputational assets and superior performance: A conceptual framework

Journal of Strategic Marketing

Volumn 7, Issue 4, 1999, Pages 215-228

  Olavarrieta, Sergio ^a   Friedmann, Roberto ^b  

^a UNIVERSITY OF CHILE   (Chile)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Capabilities; Dynamic competition; Marketing strategy; Resource based

Indexed keywords

EID: 3042832933     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525499346332     Document Type: Article

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