Press media coverage effects on destinations - A Monetary Public Value (MPV) analysis

Tourism Management

Volumn 31, Issue 6, 2010, Pages 724-738

  Castelltort, Magí ^a   Mäder, Gabriela ^a  

^a Spanish Tourist Office ^*  (Switzerland)

Author keywords

Destination image; Evaluation; Media effects; Spain

Indexed keywords

IMAGE; INTERNATIONAL TOURISM; MARKETING; MASS MEDIA; TOURIST DESTINATION;

SPAIN;

EID: 77955418062     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.06.007     Document Type: Article

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