Issues evaluation: The case of Microsoft

Corporate Communications: An International Journal

Volumn 6, Issue 2, 2001, Pages 76-81

  Kim, Jihye ^a   Kim, Yungwook ^b  

^a Ewha Women's University ^*  (South Korea)

^b Ewha Womans University   (South Korea)

Author keywords

Advertising; Issues management; Measurement; Media; Public relations

Indexed keywords

EID: 84986172394     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280110391304     Document Type: Article

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