A note on the relations between circulation size and newspaper advertising rates

Journal of Media Economics

Volumn 11, Issue 2, 1998, Pages 47-55

  Picard, Robert G ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032376779     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1102_3     Document Type: Article

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5. Kerlinger, F. N. (1986). Foundations of behavioral research (3rd ed.). New York: Holt, Rinehart & Winston.
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8. Picard, R. G., & Brody, J. H. (1997). The newspaper publishing industry. Boston: Allyn & Bacon.
9. Thorn, W. J., & Pfeil, M. P. (1987). Newspaper circulation: Marketing the news. New York: Longman.