Evaluating media exposure: Applying advertising methods to publicity measurement

Corporate Communications: An International Journal

Volumn 4, Issue 3, 1999, Pages 136-144

  Kim, Yungwook ^a   Kim, Jihye ^b   Park, Jungki ^b   Choi, Youjin ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Crisis management; Evaluation; Exposure; Measurement; Media; Publicity

Indexed keywords

EID: 84986133630     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910288429     Document Type: Article

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