Navigating between dyads and networks

Industrial Marketing Management

Volumn 39, Issue 6, 2010, Pages 879-886

  Cova, Bernard ^a,b   Prévot, Frédéric ^a   Spencer, Robert ^a  

^a KEDGE BUSINESS SCHOOL   (France)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

Characterization; Dyads; Fragmentation; Meta dimensions; Networks

Indexed keywords

EID: 77955341856     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.007     Document Type: Article

References (107)

1. Andersen P.H. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast. Industrial Marketing Management 2005, 34(1):39-51.
2. Aydalot P., Keeble D. High technology industry and innovative environments 1988, Routledge, London.
3. Bain J. Industrial organization 1968, John Wiley & Sons, New York.
4. Baker W., Faulkner R. The social organization of conspiracy: Illegal networks in the heavy electrical equipment industry. American Sociological Review 1993, 58(6):837-860.
5. Becattini G. The Marshallian industrial district as a socio-economic notion, in Industrial districts and inter-firm cooperation in Italy 1990, B.I.T, Geneva. F. Pyke, G. Becattini, W. Sengenberger (Eds.).
6. Belussi F., Arcangeli F. A typology of networks: Flexible and evolutionary firms. Research Policy 1998, 27(4):415-428.
7. Bergadaa M. Mutations de la société, mutations des entreprises 2009, Pearson, Paris.
8. Blankenburg Holm D., Eriksson K., Johanson J. Creating value through mutual commitment to business network relationships. Strategic Management Journal 1999, 20:467-486.
9. Blois K.-J. Transaction costs and networks. Strategic Management Journal 1990, 11:493-496.
10. Boisot M., Child J. From fiefs to clans and network capitalism. Administrative Science Quarterly 1996, 41(4):600-628.
11. Bonte P., Izard M. Dictionnaire de l'ethnologie et de l'anthropologie 2000, Quadrige/PUF, Paris.
12. Borgatti S.P., Mehra A., Brass D., Labianca G. Network analysis in the social sciences. Science Feb 13 2009, 323(5916):892-895.
13. Boudon R., Bourricaud F. Dictionnaire critique de la sociologie 1990, PUF, Paris. 3rd edition.
14. Bounds E.M. Coming together/coming apart: Religion, community and modernity 1997, Routledge, New York.
15. Boyle E. Managing organizational networks in Britain: The role of the caretaker. Journal of General Management 1994, 19(4):13-23.
16. Camagni R.P. The concept of innovative milieu and its relevance for public policies in European lagging regions. Papers in Regional Science 1995, 74(4):317-340.
17. Campbell-Hunt C. What have we learned about generic competitive strategy: A meta-analysis. Strategic Management Journal 2000, 21:127-154.
18. Carbonara N. New models of inter-firm networks within industrial districts. Entrepreneurship & Regional Development 2002, 14(3):229-246.
19. Cova B. Community and consumption: Towards a definition of the linking value of products or services. European Journal of Marketing 1997, 31(3/4):297-316.
20. Cova B., Cova V. Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing 2002, 36(5/6):595-620.
21. Cova B., Mazet F., Salle R. From districts to milieux: In search of network boundaries. Network Dynamics in International Marketing 1996, 73-87. Oxford, Pergamon. P. Naude, P.W. Turnbull (Eds.).
22. Cova B., Mazet F., Salle R. Milieu as a pertinent unit of analysis in project marketing. International Business Review 1998, 5(6):647-664.
23. Crevoisier O. The innovative Milieu approach: Towards a territorialised understanding of the economy?. Economic geography 2004, 80(4):367-379.
24. Daccord Y. The Red Cross: Management of a very special brand. Keynote speech at the 6th International Conference on Thought Leaders in Brand Management, Lugano, April 2010.
25. Davies H., Leung T.K.P., Luk S.T.K., Wong Y. The benefits of 'Guanxi': The value of relationships in developing the Chinese market. Industrial Marketing Management 1995, 24(3):207-214.
26. Deakins D., Ishaq M., Smallbone D., Whittam G., Wyper J. Ethnic minority businesses in Scotland and the role of social capital. International Small Business Journal 2007, 25(3):307-326.
27. Dubois A., Gadde L.E. Supply strategy and network effects - Purchasing behaviour in the construction industry. European Journal of Purchasing & Supply Management 2000, 6:207-215.
28. Duguid P. The art of knowing: Social and tacit dimensions of knowledge and the limits of community of practice. Information Society 2005, 21(2):109-118.
29. Dutta B., Mutuswami S. Stable networks. Journal of Economic Theory 1997, 76:322-344.
30. Dyer J.H., Singh H. The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review 1998, 23(4):660-679.
31. Dyer J.H., Nobeoka K. Creating and managing a high performance knowledge sharing network: The case of Toyota. Strategic Management Journal 2000, 21:345-367.
32. Epp A.M., Price L.L. Family identity: A framework of identity interplay in consumption practices. Journal of Consumer Research 2008, 35(1):50-70.
33. Etzioni A. The spirit of community: The reinvention of American society 1993, Touchstone, New York.
34. Foss N.J. Networks, capabilities, and competitive advantage. Scandinavian Journal of Management 1999, 15:1-15.
35. Alternative modernities 2001, Duke University Press, Durham-London. D.P. Gaonkar (Ed.).
36. Gilising V., Nooteboom B. Exploration and exploitation in innovation systems: The case of pharmaceutical biotechnology. Research Policy 2006, 35(1):1-23.
37. Godin S. Tribes: We need you to lead us 2008, Portfolio, New York.
38. Gomes-Casseres B. Group versus group: How alliance networks compete. Harvard Business Review 1994, 72(4):62-67.
39. Gomes-Casseres B. Competitive advantages in alliance constellations. Strategic Organization 2003, 1(3):327-335.
40. Grandori A., Soda G. Inter-firm networks: Antecedents, mechanisms and forms. Organization Studies 1995, 16(2):183-214.
41. Granovetter M. The strength of weak ties, a network theory revisited. Sociological Theory 1983, 1:201-233.
42. Granovetter M. Economic action and social structure: The problem of embeddedness. American Journal of Sociology 1985, 91(3):481-510.
43. Gulati R. Social structure and alliance formation patterns: A longitudinal analysis. Administrative Science Quarterly 1995, 40:619-652.
44. Gulati R. Alliances and networks. Strategic Management Journal 1998, 19(4):293-317.
45. Gulati R. Network location and learning: influence of network resources and firm capabilities on alliance formation. Strategic Management Journal 1999, 20:397-420.
46. Gulati R., Gargiulo M. Where do interorganizational networks come from?. American Journal of Sociology 1999, 104(5):1439-1493.
47. Gulati R., Nohria N., Zaheer A. Strategic networks. Strategic Management Journal 2000, 21:203-215.
48. Gulati R., Zajac E.J. Reflections on the study of strategic alliances. Cooperative strategy 2000, 365-374. Oxford University Press, Oxford. D. Faulkner, M. De Rond (Eds.).
49. Gupta V., Subramanian R. Seven perspectives on regional clusters and the case of Grand Rapids office furniture. International Business Review 2008, 17(4):371-384.
50. Gustafsson A., Roos I., Edvardsson B. Customer clubs in a relationship perspective: A telecom case. Managing Service Quality 2004, 14(2/3):157-168.
51. Hagel J., Armstrong A.G. Net gain: Expanding markets through virtual communities 1997, Harvard Business School Press, Boston.
52. Industrial technological development. A network approach 1987, Croom Helm, London. H. Hakansson (Ed.).
53. Hakansson H., Ford D., Gadde L.-E., Snehota I., Waluszewski A. Business in networks 2009, John Wiley, Chichester.
54. Hakansson H., Johanson J. Formal and informal cooperation strategies in international industrial networks. Cooperative strategies in international business 1988, Lexington Books, M.A. F.J. Contractor, P. Lorange (Eds.).
55. Hendry C., Brown J., DeFillippi R. Regional clustering of high technology-based firms: Opto-electronics in three countries. Regional Studies 2000, 34:129-144.
56. Hitchcock M., Wesner S. Vietnamese values, networks and family businesses in London. Asia Pacific Business Review 2009, 15(2):265-282.
57. Human S.E., Provan K.G. Legitimacy building in the evolution of small-firm multilateral networks: A comparative study of success and demise. Administrative Science Quarterly 2000, 45:327-365.
58. Inkpen A., Tsang W. Social capital, networks, and knowledge transfer. Academy of Management Review 2005, 30(1):146-165.
59. Jackson M.O., Watts A. The evolution of social and economic networks. Journal of Economic Theory 2002, 106:265-291.
60. Jarillo J.C. On strategic networks. Strategic Management Journal 1988, 9:31-41.
61. Juergensmeyer M. Holy orders: Opposition to modern states. Harvard International Review 2004, 25(44):34-39.
62. Kjellberg H., Helgesson C.-F. The mode of exchange and shaping of markets: Distributor influence on the Swedish post-war food industry. Industrial Marketing Management 2007, 36(7):861-878.
63. Kogut B. The network as knowledge: Generative rules and the emergence of structure. Strategic Management Journal 2000, 21:405-425.
64. Kozinets R.V. The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research February 2002, 39:61-72.
65. Latour B. Reassembling the social: An introduction to actor-network-theory 2005, Oxford University Press, Oxford.
66. Lei K.-H., Bao Y., Li X. Channel relationship and business uncertainty: Evidence from Hong Kong market. Industrial Marketing Management 2008, 37(6):713-724.
67. Maffesoli M. Le temps des tribus. Le déclin de l'individualisme dans les sociétés postmodernes 1988, Méridiens, Paris.
68. Maillat D., Perrin J.C. Entreprises innovatrices et développement territorial 1992, EDES, Neuchâtel.
69. Marshall A. Principles of economics 1890, Macmillan, London.
70. Marshall A. Industry and trade 1919, Macmillan, London.
71. Mattsson L.G. Systems selling as a strategy on industrial markets. Industrial Marketing Management 1973, 3(2):107-120.
72. Mattsson L.G. An application of a network approach to marketing: defending and changing market positions. Changing the course of marketing. Alternative paradigms for widening marketing theory 1985, 263-288. JAI Press, Greenwich, CT. N. Dholakia, J. Arndt (Eds.).
73. Mayrhofer M., Prainsack B. Being a member of the club: The transnational self-governance of networks of biobanks. International Journal of Risk Assessment & Management 2009, 12(1):64-81.
74. McEvily B., Zaheer A. Bridging ties: A source of firm heterogeneity in competitive capabilities. Strategic Management Journal 1999, 20:1133-1156.
75. Miles R.E., Snow C.C. Organizations: New concepts for new forms. California Management Review 1986, 28(3):62-73.
76. Miles R.E., Snow C.C. The new network firm: A spherical structure built on a human investment philosophy. Organizational Dynamics 1995, 23(4):5-18.
77. Muniz A.M., O'Guinn T.C. Brand community. Journal of Consumer Research March 2001, 27:412-432.
78. Nohria N. Is a network perspective a useful way of studying organizations?. Networks and organizations: Structure, form and action 1992, Harvard Business School Press, Boston. N. Nohria, R.G. Eccles (Eds.).
79. Norman R., Ramirez R. From value chain to value constellation: Designing interactive strategy. Harvard Business Review 1993, 71(4):65-77.
80. Ouchi W.G. Markets, bureaucracies, and clans. Administrative Science Quarterly 1990, 25(1):129-132.
81. Park S.H. Managing an interorganizational network: A framework of the institutional mechanism for network control. Organization Studies 1996, 17(5):795-824.
82. Pla-Barber J., Puig F. Is the influence of industrial district on international activities being eroded by globalization? Evidences from a traditional manufacturing industry. International Business Review 2009, 18(5):435-445.
83. Podolny J.M., Stuart T.E., Hannan M.T. Networks, knowledge, and niches: competition in the worldwide semiconductor industry, 1984-1991. American Journal of Sociology 1996, 102(3):659-689.
84. Porter M. Competitive strategy: Techniques, for analyzing industries and competitor 1980, The Free Press, London.
85. Powell W. Hybrid organizational arrangements: New form or transitional development. California Management Review 1987, 30(1):67-87.
86. Powell W. Neither market nor hierarchies: Networks forms of organization. Research in Organizational Behavior 1990, 12:295-336.
87. Powell W., Koput K., Smith-Doerr L. Interorganizational collaboration and the locus of innovation: Networks of learning in biotechnology. Administrative Science Quarterly 1996, 41:116-145.
88. Powell W., Smith-Doerr L. Networks and Economic Life, in Handbook of Economic Sociology 1994, Russel Sage Foundation, Princeton. N. Smelser, R. Swedberg (Eds.).
89. Proulx M.U. Milieux innovateurs: Concept et application. Revue Internationale de la P.M.E. 1994, 7(1):63-84.
90. Provan K.G., Fish A., Sydow J. Interorganizational networks at the network level: A review of the empirical literature on whole networks. Journal of Management 2007, 33(3):479-516.
91. Rawwas M.Y.A., Konishi K., Al-Khatib J. Japanese distribution system: The impact of newly designed collaborations on wholesalers' performance. Industrial Marketing Management 2008, 37(1):104-115.
92. Richardson G.B. The organization of industry. Economic Journal 1972, 82(327):883-896.
93. Rivera A. Qui est ethnocentriste? Pureté et purifications ethniques. Revue du Mauss 1999, 13:43-60.
94. Rowley T.J., Greve H.R., Rao H., Baum J.A.C., Shipilov A.V. Time to break up: Social and instrumental antecedents of firm exits from exchange cliques. Academy of Management Journal 2005, 48(3):499-520.
95. Santos-Rivera M., Rufin C. Global village vs small town: Understanding networks at the base of the pyramid. International Business Review 2010, 19(2):126-139.
96. Skarp F., Gadde L.-E. Problem solving in the upgrading of product offerings - A case study in the steel industry. Industrial Marketing Management 2008, 37(6):725-737.
97. Snow C.C., Miles R.E., Coleman H.J. Managing 21st century network organisations. Organizational Dynamics 1992, 20(3):5-20.
98. Strutton D., Herndon N., Pelton L.E. Competition, collusion and confusion: The impact of current antitrust guidelines on competition. Industrial Marketing Management 2001, 30(2):243-253.
99. Takeda Y., Kajikawa Y., Sakata I., Matsushima K. An analysis of geographical agglomeration and modularized industrial networks in a regional cluster: A case study at Yamagata prefecture in Japan. Technovation 2008, 28(8):531-539.
100. Thorelli H. Networks: Between markets and hierarchies. Strategic Management Journal 1986, 7(1):37-51.
101. Tichy N.M., Tushman M.L., Fombrun C. Social network analysis for organizations. Academy of Management Review 1979, 4(4):507-519.
102. Todtling F., Trippl M. Knowledge links in high-technology industries: Markets, networks or milieu? The case of the Vienna biotechnology cluster. International Journal of Entrepreneurship & Innovation Management 2007, 7(2-5):345-365.
103. Tunisini A., Boconcelli R. Reconfiguring supplier relationships between local and global: History matters. Industrial Marketing Management 2009, 38(6):671-678.
104. Uzzi B. Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly 1997, 42(1):35-67.
105. Wang C.L. Guanxi vs relationship marketing: Exploring underlying differences. Industrial Marketing Management 2007, 36(1):81-86.
106. Williamson O.E. Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization 1975, The Free Press, New York.
107. Xiaowei L. Keeping it all in the family: The role of particularistic relationships in business group performance during institutional transition. Administrative Science Quarterly 2005, 50(3):404-439.